“Stress is the fertilizer of creativity.”
When we first began concepting LockerDome we constructed an ad-based model which was fully dependent on large chunks of financing, as well as significant scale. And after some moonlighting, off we went. We:
- raised a planned micro round of dough last summer;
- built a tremendous core software system in-house;
- began testing the product with niche markets;
- received sponsorship interest from some big brands;
- and sealed some quality partnerships
Yes, things were moving along quite nicely, then somewhat slower, and then…boom, the market changed too much to ignore it. In fact, it was a phone conversation not too long ago with a fellow entrepreneur that got me thinking really hard about our next steps. He said, “Raising money right now is obviously tough and the problem you are trying to solve will take some time. Find a way to create some staying power.” He was right. It is time to get back…
