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Archive for the ‘bootstrapping’ Category

Posted by Gabe Lozano Comments

“All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act their dream with open eyes, to make it possible.” – T. E. Lawrence

Roughly 2 months ago we put a temporary, yet tight lid on nearly everything financing related.  It was following an epiphany we had regarding a new strategic focus, that we reevaluated the allocation of our resources.  As opposed to using up valuable resources on financing activities, we decided to instead direct them towards attracting reputable customers, generating revenue, and revamping the entire product.  By focusing solely on building tangible value for paying customers, we anticipated our financing story would also improve.

A week ago I received a request for our executive overview; for the first time I could…

Posted by Gabe Lozano Comments

“Stress is the fertilizer of creativity.”

When we first began concepting LockerDome we constructed an ad-based model which was fully dependent on large chunks of financing, as well as significant scale.  And after some moonlighting, off we went.  We:

  • raised a planned micro round of dough last summer;
  • built a tremendous core software system in-house;
  • began testing the product with niche markets;
  • received sponsorship interest from some big brands;
  • and sealed some quality partnerships

Yes, things were moving along quite nicely, then somewhat slower, and then…boom, the market changed too much to ignore it.  In fact, it was a phone conversation not too long ago with a fellow entrepreneur that got me thinking really hard about our next steps.  He said, “Raising money right now is obviously tough and the problem you are trying to solve will take some time.  Find a way to create some staying power.”  He was right.  It is time to get back…

Categories: bootstrapping